The “Most Feared” Law Firm Wants to Be Liked…That’s a Strategy Problem.
Quinn Emanuel, the “most feared” litigation firm, is considering a rebrand? In the UK. A new logo?A softer image? A different position? The headlines call it a brand problem. The headlines are wrong. This is a strategy problem wearing a marketing costume. But Quinn Emanuel isn’t alone. Across the legal industry, firms are drifting. Chasing […]
