Hi! This common question I come back to with folks is: “How well do you really know your customers and target market?” Your knee jerk reaction is probably, “Pretty well.” But, my question to you is, “Is that really true?” Let’s talk about market research and customer orientation this morning: Tom Elmer, a marketing professor […]
The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!
Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]
Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]
Allegiant Airlines teaches us about the power of marketing research to uncover new opportunities. This one is cool because buried in the middle of the article is the comment that they “surveyed” their customers and uncovered some of the things that they value like premium alcohol options. Why do I bring this up? I wrote […]
Hey! An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product. That brought the question to mind: is traditional market research dead? I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]
Andrew Tenzer writes about the growth of qual research in Marketing Week this week, making the point that qual alone isn’t going to solve everything and quant alone won’t solve everything. About a year or so ago, I wrote a piece for the ALSD about backward market research where I tried to simplify the original idea in a way […]
Hey! If you took the time to fill out the NPS survey, thank you! Since y’all are here week after week, I wanted to take a moment to share some of the results and feedback with you. Then, I’ll teach you a lesson about why I use this. Top Line: The newsletter’s NPS score is 43. What […]