arts marketing Archives - Wakeman Consulting Group

Is the Met Opera Mortgaging Its Future?

September 8, 2025
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“Is the Met Opera too big to fail?” That’s the question Hannah Grannemann asked recently. After thinking about this, I realize we may be asking the wrong question. The Met’s real problem isn’t size, but direction. The Met’s real problem is its strategy. Or a lack of a real strategy. The company’s reaction to continued […]

September 7, 2025
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Hannah Grannemann wrote about the Met Opera potentially being “Too Big to Fail” last week. This stuck with me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Just like this picture. I’m working on a bigger piece about the Met Opera and its lack of a […]

The BIG Ticket: Michael Sheen Funds a Theatre Company

Hi! National Theatre Wales had its budget cut and ceased to exist in December. Forwarded this email? Subscribe here for more The BIG Ticket: Michael Sheen Funds a Theatre Company Thursday, March 6, 2025 DAVE WAKEMANMAR 6 READ IN APP Hi! National Theatre Wales had its budget cut and ceased to exist in December. Thanks […]

November 27, 2023
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Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

October 31, 2023
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Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

arts marketing

Is the Met Opera Mortgaging Its Future?

The BIG Ticket: 7 Signs Your Opera is Chasing Tactics, Not Strategy

The BIG Ticket: Michael Sheen Funds a Theatre Company

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

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