strategy Archives - Wakeman Consulting Group

US Tour Costs Are Making Bands Stay Home!

September 20, 2023
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Hey! A few links to stuff I’ve found thought-provoking. Don’t miss tomorrow’s webinar on pricing strategies. While focused a bit on SMEs, solo consultants, and freelancers, there are things that are useful for all areas. To the Tickets! Bands aren’t coming over from overseas to the US due to the costs: The breakdown of costs is interesting […]

September 15, 2023
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Ken Davenport posted an interesting carousel on his Instagram feed recently that just caught my eye. Why? Ken asked his audience, “What Would Make You Buy In Advance?” Great question. Do you remember my rules of market research? I’d be curious about Ken’s hypothesis for his question. In my research, people wait for any number of […]

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

September 13, 2023
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Hi! A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. But what got my attention was […]

strategy

US Tour Costs Are Making Bands Stay Home!

Would You Buy Early?! Then Why Should Your Ticket Buyers?

What Can We Learn From the Success of ‘ABBA Voyage’?

What Stops You From Charging the Right Price?

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

Are You Underpricing? Plus, Meet Me in NYC for a Day!

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