theatre Archives - Wakeman Consulting Group

The BIG Ticket: Do Your Buyers Care That Your Prices NEED to Go Up?

Hi! The boy finished his last summer at camp. Patrick Gracey wrote a piece in The Stage about the need for British theatre ticket prices to increase. He offers up some interesting reasons to support the price rise: All of Patrick’s ideas are valid and, probably, accurate. They also miss a larger point about ticket buyers and what […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

How Will Theatre (Everyone) Deal with New Realities?!

Hey There! Next week, 1 June 2023, I’m doing a FREE webinar with AudienceView about brand management for ticket-selling organizations. You’ll learn things like: Don’t miss it! To the Tickets! Share Talking Tickets! P.S. I’m going to start doing a monthly FREE webinar series. I’m asking for help figuring out where to begin. Can you help […]

December 16, 2022
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Today’s ‘Talking Tickets’ newsletter: GET IT DELIVERED TO YOUR INBOX…FREE! Hi! Happy Holidays! ✓ You’ll get a little less ticket heavy newsletter this week as I can teach y’all stuff using: Next week and the week after, I’m on a holiday. Miami, next week. I’m hoping to catch the Heat game on Tuesday and not […]

October 13, 2022
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Hi- Happy Birthday to the newsletter: We turn 3 today! Or, we celebrate 3 years of coming to your inbox on Fridays. Thanks for reading, sharing, and commenting. I’m doing my annual bit of market research: my NPS survey: 4 questions that will help me build a better newsletter, podcast, and other value for you. It […]

theatre

The BIG Ticket: Do Your Buyers Care That Your Prices NEED to Go Up?

The BIG Ticket: Non-Profit Arts Price Survey

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

How Will Theatre (Everyone) Deal with New Realities?!

⚽🧨🔥After the World Cup: MLS Brand Can Expand!

🎂 11 is the Magic Number 4 Vivid Seats! Talking Tickets 7 October 2022!

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