branding Archives - Wakeman Consulting Group

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

This post was published originally on my email blast! Hey! I was going through my notes last night. At the front of my notebook, I keep a list of 20 insights that I find myself sharing over and over in my strategy work. I came across this exercise from reading David C. Baker’s book The Business […]

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand. The Kicks You Wear The Kicks You Wear, Vol. 345 — The Travis Scott Effect 🌵 Goooood morning, folks! Welcome to the Kicks You Wear. Thanks so much for reading. […]

February 17, 2024
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Brands spend a lot of time thinking about their brand…if they are smart. Why? For major businesses, your brand can be worth 30-40% of the total valuation of your business. For a small business, your brand and your name are likely the only thing you have that is standing between you and the commodity abyss. […]

January 15, 2024
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Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]

January 8, 2024
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An interesting tweet about the impact of Tottenham Hotspur stadium on the bottom line of the team. £2 per person to £16 per person at 36,000 v. 62,000: That’s a £920,000 difference per match. The easy answer would be better facilities, but you have to go deeper to get to the complete answer. Let’s go […]

January 7, 2024
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Hey! If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh. I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]

January 3, 2024
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One of the books I read a while back was by Martin Lindstrom called Brandwashed. I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going. I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]

branding

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

The Quality of MLB’s New Jerseys: Brand Codes 101

New Ideas Can Come From Anywhere

Tottenham Hotspur Stadium is Worth Almost £1 in New Revenue, Each Match.

Growth/Change/Profits: A Process

Travis Kelce: Brand Manager?!

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