Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

New Ideas Can Come From Anywhere

Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]
Read More

Growth/Change/Profits: A Process

Hey!  If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh.  I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]
Read More

Travis Kelce: Brand Manager?!

One of the books I read a while back was by Martin Lindstrom called Brandwashed.  I loved it because it talked about how Royal Families think of themselves as brands to keep the monarchy going.  I’m not going to say that I think a country should or shouldn’t have a monarchy, but I like the idea of […]
Read More

Start the Year Off with Strategy…

Sign up here and get this when it first posts to LinkedIn. Thank you for reading! Happy New Year. As the title of the newsletter might lead you to believe, we are focusing on profitability, opportunity, and growth here… One thing I spent a good deal of time talking about and thinking about in 2023 […]
Read More
X