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branding

The Three Mirages: Why Organizations Chase the Wrong Targets

There’s a feeling we are all familiar with.  Working hard. Growing. Adding clients. Opening offices.  Can’t quite keep up.  But something feels off.  Like you are chasing something elusive.  Likely a mirage…I’ve identified three that seduce more organizations than anything else.  The Money Mirage: “Growth” becomes “success.” Revenue. Headcount. New markets. New offices.  Measurable. Addictive. […]
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Is the Met Opera Mortgaging Its Future?

“Is the Met Opera too big to fail?”  That’s the question Hannah Grannemann asked recently.  After thinking about this, I realize we may be asking the wrong question.  The Met’s real problem isn’t size, but direction.  The Met’s real problem is its strategy.  Or a lack of a real strategy.  The company’s reaction to continued […]
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The Wakeman Profit Leak Assessment

A few tenants: The Profit Leak Assessment will help you identify gaps in your business.  Score each question on a scale from 1 to 5.  1 is the worst. (Rarely/Never)  5 is the best. (Always/Constantly) At the end, you can add up your score. Then, we can see whether you are winning or losing in […]
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