The Three Mirages: Why Organizations Chase the Wrong Targets
There’s a feeling we are all familiar with. Working hard. Growing. Adding clients. Opening offices. Can’t quite keep up. But something feels off. Like you are chasing something elusive. Likely a mirage…I’ve identified three that seduce more organizations than anything else. The Money Mirage: “Growth” becomes “success.” Revenue. Headcount. New markets. New offices. Measurable. Addictive. […]
