tactics Archives - Wakeman Consulting Group

My Philosophy on Strategy…

I have been clearing out my bookmarks and saved articles from Twitter the last few days to help put some stuff in my ticket newsletter, to find ideas for new products or services, and for inspiration. I’ve been working from the bottom up, don’t know why, but I came across this piece from Tom Roach titled […]

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]

January 3, 2022
wakemanconsulting
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

tactics

My Philosophy on Strategy…

Helping Marketing Win a Seat at the Price Setting Table

Strategy at 3 Levels

5 Common Reasons Strategies Fail…

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