Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

brand strategy

The GWS Giants Don’t Need a Rebrand. They Need a Real Strategy.

The GWS Giants are reportedly considering a name change.  “Greater Western Sydney” doesn’t pop. The club president says that people don’t identify with it. It doesn’t support the brand. He’s not wrong about the symptom. He is wrong about the solution.  When someone says, “Let’s rebrand!” Your answer should always be, “No.”  The Vessel Is Empty.  […]
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7 Tips to Manage Your Brand Effectively in 2023

I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]
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Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]
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My 5 areas of focus as we reach 2022

I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]
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