brand strategy Archives - Wakeman Consulting Group

The Met Opera’s Crisis Isn’t About Art. It’s About Strategy.

February 20, 2026
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I’ve been watching the Metropolitan Opera’s situation for a while. The status of the organization is personal to me. I love New York and those huge cultural institutions. When I moved to New York City, I bought memberships and subscriptions to all of the major cultural institutions I could afford at the time. I sucked […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 5, 2023
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I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]

brand strategy

The Met Opera’s Crisis Isn’t About Art. It’s About Strategy.

Foundations of Successful Brand Strategy

2023: My areas of thinking and focus…

7 Tips to Manage Your Brand Effectively in 2023

Strategy at 3 Levels

My 5 areas of focus as we reach 2022

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

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