sports business Archives - Wakeman Consulting Group

The GWS Giants Don’t Need a Rebrand. They Need a Real Strategy.

The GWS Giants are reportedly considering a name change. “Greater Western Sydney” doesn’t pop. The club president says that people don’t identify with it. It doesn’t support the brand. He’s not wrong about the symptom. He is wrong about the solution. When someone says, “Let’s rebrand!” Your answer should always be, “No.” The Vessel Is Empty. […]

When Sports Broke?

You can only push people so far. That’s the sentence FIFA cannot say out loud. That’s the sentence that On Location may be whispering internally. The host cities don’t want to admit it, not yet, not while there’s still time to hope a wave of visitors is coming. But it’s the truth. The extraction machine […]

Premium Seating’s Consistency Problem

How to fill seats when the buzz wears off Walk into any new or renovated arena. Premium seating…as far as the eye can see. Capital One Arena: 4,500 new premium seats. FC Barcelona: tripling Camp Nou’s hospitality inventory. The trend is everywhere. The real problem isn’t building the seats. It’s filling them. Consistently. The first […]

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]

Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Hey! What did y’all think of yesterday’s webinar? Let me know by replying to this email. Check out the growing Dave shop. New offers and opportunities will be coming now that I have a technical issue fixed. Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]