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marketing strategy

The DTC Graveyard: Why Businesses Threw Away Billions on a Bad Bet

The miracle promised by direct-to-consumer is dead. D-E-D. Dead.  A 2026 research report looked at 50 prominent DTC brand failures between 2022 and 2026. Celebrated brands like SmileDirectClub and Allbirds were included.  SmileDirectClub went from a $4.1 billion valuation to a $39 million sale in 53 months.  99% down.  Allbirds, once worth billions, and on the feet of so […]
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ESPN’s Changing Strategic Power

James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing.  TV is less than 50% of viewing hours now.  As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]
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📈Profits: Not Long or Short! Try Both!📈

John Lewis sends out a conflicting message about its brand.  The Big Idea: To build a brand, it isn’t branding or sales. It is both.  John Lewis has a new “brand promise”: “For all of life’s moments” Promoting the promise, the company talks about finding where their marketing spend gets the best ROI.  These two ideas […]
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B2B Marketing:🔥?

Good morning!  I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at.  Healthcare marketers […]
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