marketing Archives - Wakeman Consulting Group

Is the Met Opera Mortgaging Its Future?

September 8, 2025
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“Is the Met Opera too big to fail?” That’s the question Hannah Grannemann asked recently. After thinking about this, I realize we may be asking the wrong question. The Met’s real problem isn’t size, but direction. The Met’s real problem is its strategy. Or a lack of a real strategy. The company’s reaction to continued […]

September 7, 2025
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Hannah Grannemann wrote about the Met Opera potentially being “Too Big to Fail” last week. This stuck with me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Just like this picture. I’m working on a bigger piece about the Met Opera and its lack of a […]

August 24, 2025
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I’m going to give you an exercise today. This is one I shared with a friend who is a start-up advisor. He was struggling to decide on the area of start-up management he wanted to work on. I use this exercise regularly in my workshops and intensives. It goes like this: Think of a table. […]

The BIG Ticket: Do Your Buyers Care That Your Prices NEED to Go Up?

Hi! The boy finished his last summer at camp. Patrick Gracey wrote a piece in The Stage about the need for British theatre ticket prices to increase. He offers up some interesting reasons to support the price rise: All of Patrick’s ideas are valid and, probably, accurate. They also miss a larger point about ticket buyers and what […]

Outline: 21 Ways to Improve Premium Sales

Hi! I’ve been working away in my secret lab the last few days, putting together an outline for a new training on premium sales that I’m going to roll out. Today, I wanted to share the outline with you with a few points on each topic to give you a taste. Here’s a quick look […]

21 Ways to Help Your Business Grow…

Hey! As I’ve been hiding away in my lab, I’ve been thinking about new ways to deliver value to you. I’ve been playing around with two new program ideas. The one I’m going to share today is an outline with some bullets about ways to help your business grow. At the end, hit reply and […]

UFL: Is Spring Football a Viable Spring Business?

The UFL’s second championship game ended with the DC Defenders winning their first spring football title. Attendance was down from 27,369 in 2024 to 14,559 in 2025. TV ratings also fell 39% to 983,000 viewers on ABC. This was the story of Year 2 of the UFL: It leads me to the question: Can the UFL become a growing […]

marketing

Is the Met Opera Mortgaging Its Future?

The BIG Ticket: 7 Signs Your Opera is Chasing Tactics, Not Strategy

An Exercise: Clarify Your Value By Thinking of a Table

The BIG Ticket: Do Your Buyers Care That Your Prices NEED to Go Up?

Outline: 21 Ways to Improve Premium Sales

21 Ways to Help Your Business Grow…

UFL: Is Spring Football a Viable Spring Business?

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