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marketing

Your Price is a Strategic Weapon

Hi!  Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market.  Why?  Price is a signal.  It tells your market whether […]
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Marketing Has Lost Its Way?!

A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere.  I know Umair from his writing about economics.  Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]
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The First Step: Diagnosis

Hey!  Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022.  The key takeaway […]
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New Ideas Can Come From Anywhere

Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]
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Growth/Change/Profits: A Process

Hey!  If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh.  I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]
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