Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Marketing Has Lost Its Way?!

A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in the world are everywhere.  I know Umair from his writing about economics.  Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts […]
Read More

The First Step: Diagnosis

Hey!  Maybe a year or so ago, I put together a piece collecting my ideas from working with some of the biggest sports brands in the world and what I learned about doing proper market research from working with teams in Europe, Australia, New Zealand, and the United States on some research from 2020-2022.  The key takeaway […]
Read More

New Ideas Can Come From Anywhere

Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]
Read More

Growth/Change/Profits: A Process

Hey!  If we are studying growth, profitability, and change this year, we could begin by looking at this The Wall Street Journal piece about the turnaround artist, Jim Harbaugh.  I start here because the article points out that there are two kinds of turnarounds: I’ve been involved in this before: In the article, the author points out […]
Read More

Are You Interesting? A Case Study-ish!

I love the work of Louis Grenier.  He’s the guy behind EveryoneHatesMarketing.com What I really appreciate is Louis’s daily email about things related to “standing the fuck out” in his words.  This morning, he sent one about how do you have a lot of interests and put them together in a way that makes you interesting.  It is […]
Read More
X