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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now.  Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]
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10 ideas from my upcoming pricing class

I’m working with the team at Maven on putting together a pricing cohort class for the fall. The first session is looking like a 3-hour workshop-type event where I teach small business owners, consultants, and solopreneurs how to set the right price.   I did a podcast with Giles Edwards a few weeks back and I went into […]
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Segmenting a Market

3. How To: Segment a Market: Big Ideas: You aren’t your customer.  Behavioral segmentation…duh!  Your customers aren’t just “your” customers. I’ve mentioned here before that for my money Roger L. Martin is the best strategy teacher in the world.  So seeing him enter the chat around market segmentation is a great opportunity to share Roger’s writing […]
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Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot:  Don’t believe me, look at the situation that Bruce Springsteen dealt with.  Inflationary pressures are real. Get while the getting is good, yeah?!  We’ve covered this a great deal lately. So I won’t belabor any of this today.  Instead, I’ll just point out a few things: […]
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Why I Keep Harping on Strategy!

Hey! I got an email from a friend in London about two weeks ago, he wrote with mention of a mutual colleague that was harping on about my harping on about strategy.  Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ La da da!  The […]
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