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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
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Money Mirage

Blue Dot Fever

“Blue Dot Fever” is everywhere.  The New York Post. Twitter. TikTok. Everywhere.  The seating charts are damning. Whole sections unsold. Blue dots just staring at you.  A lot of folks will tell you this happens all the time…those are folks on the primary side.  Other folks will say this is a sign that customers have gotten […]
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Do You Know Your Pricing Blind Spots?

I think about pricing as one way your strategy shows up in the world.  How do I mean? One, your price comes out of how well you’ve worked the Strategy Stack. Especially the first three questions:  Two, your price shows how you view yourself?  For me, your price is often a reflection of your strategy, […]
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The Three Mirages: Why Organizations Chase the Wrong Targets

There’s a feeling we are all familiar with.  Working hard. Growing. Adding clients. Opening offices.  Can’t quite keep up.  But something feels off.  Like you are chasing something elusive.  Likely a mirage…I’ve identified three that seduce more organizations than anything else.  The Money Mirage: “Growth” becomes “success.” Revenue. Headcount. New markets. New offices.  Measurable. Addictive. […]
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