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positioning

The Wakeman Profit Leak Assessment

A few tenants: The Profit Leak Assessment will help you identify gaps in your business.  Score each question on a scale from 1 to 5.  1 is the worst. (Rarely/Never)  5 is the best. (Always/Constantly) At the end, you can add up your score. Then, we can see whether you are winning or losing in […]
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What is Your Position? (A Worksheet!)

Hi!  I put together a worksheet to help a friend with his positioning. This might be useful to you.  I’m offering it up as a bonus edition of the newsletter.  Let me know if you find this helpful by hitting reply.  Dave Positioning Worksheet: Remember the 3 Cs Model: What does the Customer want that your Company can deliver […]
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📈Profits: Not Long or Short! Try Both!📈

John Lewis sends out a conflicting message about its brand.  The Big Idea: To build a brand, it isn’t branding or sales. It is both.  John Lewis has a new “brand promise”: “For all of life’s moments” Promoting the promise, the company talks about finding where their marketing spend gets the best ROI.  These two ideas […]
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🛒🛍️ Waitrose: Positions Proudly

Waitrose: Proper positioning is about you, but also the competition.  The big idea: Positioning can be about you. Your position can also be about the competition. The best: a bit of both.  How do you pull this off?  Positioning in any market: Know the image you want to project.  Take a stand with your message.  Draw […]
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