The GWS Giants Don’t Need a Rebrand. They Need a Real Strategy.
The GWS Giants are reportedly considering a name change. “Greater Western Sydney” doesn’t pop. The club president says that people don’t identify with it. It doesn’t support the brand. He’s not wrong about the symptom. He is wrong about the solution. When someone says, “Let’s rebrand!” Your answer should always be, “No.” The Vessel Is Empty. […]