brand management Archives - Wakeman Consulting Group

Hold the Line: Gaining Price Integrity

John Wall Street analyzed the Minnesota Timberwolves today from the angle of “price integrity.” Great stuff. We don’t find enough examples of “price integrity” in tickets because that part of the discussion is often handed over to the secondary market’s myth of “the free market will decide.” Matthew Caldwell has done something difficult with the Minnesota […]

The GWS Giants Don’t Need a Rebrand. They Need a Real Strategy.

The GWS Giants are reportedly considering a name change. “Greater Western Sydney” doesn’t pop. The club president says that people don’t identify with it. It doesn’t support the brand. He’s not wrong about the symptom. He is wrong about the solution. When someone says, “Let’s rebrand!” Your answer should always be, “No.” The Vessel Is Empty. […]

October 13, 2025
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A common theme you have shared in the 2025 Talking Tickets Global Survey is that people are looking for “exclusivity” in the purchases they are making. This is especially true when it comes to the truly unique experiences. Things like: I could go on. The interesting thing is that The Economist tracks these kinds of services. They […]

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

October 17, 2023
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Hey! I want to talk to you about hip hop today. Legacy hip hop is selling well. I saw the question asked, why this is happening. To me, the answer is pretty simple…but let’s look at it so that you can apply it in your business because the same situation applies in sports, rock or […]

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

brand management

Hold the Line: Gaining Price Integrity

The GWS Giants Don’t Need a Rebrand. They Need a Real Strategy.

The BIG Ticket: Real Premium Selling & Buying is Different Now

The BIG Ticket: The Masters “Crackdown”

ESPN Bet Launched Yesterday…You Didn’t Know?!

Legacy Hip Hop Tours Sell Well! Why? Brand Management Tells Us All!

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

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