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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
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brand codes

Leadership in Transition: What Weil’s Succession Plan Reveals About Strategy, Not Just Succession 

Barry Wolf is stepping back. Ramona Nee is stepping up.  Weil is doing everything right…on paper.  A two-year overlap. New committees focused on the future. Clear timelines. A date-certain handoff.  But the real test of a handoff isn’t in the mechanics.  It is whether Nee can avoid two traps.  Trap one: Trying to be Barry Wolf. Imitation […]
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7 Tips to Manage Your Brand Effectively in 2023

I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]
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✨ Great Branding: Isn’t Subtle

Don’t hope people get the message: Make sure of it! The Big Idea: Branding should make an impression: 👋 🛎️ 😲 Know what this brand is? You probably don’t because I wouldn’t have without Peter Weinberg’s comments on the ad.  What You Need to Know: Branding works through awareness and repetition.  You can’t measure the ROI of […]
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