profits Archives - Wakeman Consulting Group

7 Ways To Grow Your Profits!

I’ve been doing some thinking lately about my business and my expertise in strategy. The question that guides me: “What does success look like?” In thinking through strategy, the outcome of a successful strategy is generating more profit. How do you go about that? There is more than one way. I’ve put together 7 to […]

September 9, 2022
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Good morning! AB InBev’s focus on “attentive reach”: advertising focused nonsense. The Big Idea: AB InBev’s marketing team lays out a new vision for their marketing filled with buzzwords: “Attentive reach” “People focused” “Leaning into” Isn’t this more of the same old?: Absolutely. Why does it matter?: I’ve surveyed executives in businesses around the world. 80%+ of these […]

September 6, 2022
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Good morning! I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at. Healthcare marketers […]

profits

7 Ways To Grow Your Profits!

🍻🍺 AB InBev: “Leaning Into” Ad Focused Behaviors!

B2B Marketing:🔥?

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