pricing Archives - Page 4 of 15 - Wakeman Consulting Group

5 Key Takeaways: Brand Management Webinar

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.

What do you need to know about “price framing”?

Hi! I read this piece in the NY Times today about comparison shopping for college students. That made me think about price framing and how people don’t use it nearly enough. So this morning, I wanted to lay out some of the things y’all need to know to effectively use price framing in your business. Let’s […]

5 Reasons Your Sales Team Always Wants to Discount

This week, WARC published my latest thinking on pricing power. This filled my inbox with a few questions about why sales teams always want to discount. I put down a few ideas that might be helpful. Incentives: One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on […]