strategy Archives - Page 39 of 44 - Wakeman Consulting Group

Strategy at 3 Levels

In doing research for the relaunch of my site, I did a bunch of research into what CEO’s and their executive team thought about their strategy and discovered that they often see strategy three ways: at a corporate level, at a brand level, and at a marketing level. The challenge that most organizations are dealing […]

Talking Tickets 7 August 2020: Melbourne! Revenue! Football! And, More!

Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

Lowering No-Show Rates is About Marketing Strategy

3. How-To: Get folks to come to shows again with no-shows hitting up to 40% at some gigs: Big Ideas: No shows is something we’ve been talking about. Flexibility and being in the business of “no” is something Maureen Andersen has been talking about even before the pandemic. The no-shows make this even more important to think […]

Sydney’s Desire to Build a Theatre District Teaches Us Marketing Strategy 101

1. The Big Story: Sydney plans to create a theatre district like Broadway or the West End: Big Ideas: Strategy before tactics. Sydney said, not me. A theatre district in Sydney is part of a revitalization and recovery idea that is slowly emerging. Like I need another excuse to go back to Sydney. Let’s get the obligatory […]

25 Things I Noticed About the Business of Tickets Now…

The Big Story: The Stage asks, “Where is the ticket business now?”: Big Ideas: The pandemic has brought changes to the ticket business, a business that has been slow to change. The pandemic created an environment where how tickets are distributed, marketed, and sold has evolved and changed. Getting customers back to shows and events is […]

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

Australian Cinemas Teach Live Entertainment About Reinvention…

Big Ideas: Entertainment is a big part of folks’ lives everywhere in the world. The total experience matters. Looking at Australia cinema, we see that a lot of entertainment is appointment based. Y’all thought I forgot about Australia? I have not and I expect to see y’all at the Ticketing Professionals Conference this year on […]