strategy Archives - Page 39 of 55 - Wakeman Consulting Group

Project Driven Strategy

Whether we are talking about branding, marketing, operations or anything else…they need to be driven by a clear strategy. As our organizations and our companies move towards more project based work and more remote teams, our ability to deliver strategy in an effective manner will need to change to keep up. This has led me […]

Strategize your priorities

Yesterday I talked about setting priorities and an extension of that is knowing what should be a priority. If you are in a revenue generating position, you know that the number 1 priority for you should be getting in front of potential buyers. If you are in a writing business, you know that words and […]

Tactics look like…

* Web ads * Twitter ads * Facebook ads * Print ads * Podcasts * Writing articles * Tweeting * Networking Within each on, you can have a strategy…but they all need to be in support of an overall marketing strategy, if not…you are likely wasting your time on low value activities.

Strategy vs. Tactics…again.

I recently said that marketing is strategy and advertising is tactics… I’m sure there were people that were scratching their heads, but probably even more that were just plain put off by the concept…because so much of what is termed “marketing” now is really just advertising dressed up with a new name. Here is the […]

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]

You…Strategy…Hmmm..

There are probably a few really good reasons that organizations don’t think strategically…which doesn’t mean that any of them are good. 1. Short term focus… 2. Lack of a built in structure… 3. Incorrect incentives… 4. Turmoil 5. Poor team building These are 5…and I am curios about what you think happens when strategy isn’t […]