strategy Archives - Page 38 of 44 - Wakeman Consulting Group

Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot: Don’t believe me, look at the situation that Bruce Springsteen dealt with. Inflationary pressures are real. Get while the getting is good, yeah?! We’ve covered this a great deal lately. So I won’t belabor any of this today. Instead, I’ll just point out a few things: […]

Why I Keep Harping on Strategy!

Hey! I got an email from a friend in London about two weeks ago, he wrote with mention of a mutual colleague that was harping on about my harping on about strategy. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ La da da! The […]

40 Quick Strategy Tips!

I saw a tweet the other day that said, “What actions would I take if I were starting my social media accounts over.” I’m in no danger of starting my social media accounts over, but I did like one of the tips to write up 40 one sentence tips on the top you talk about. […]

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]

5 Keys to Successful Strategy Formulation

Sign up for the weekly newsletter! Hey! A few weeks back, I wrote about looking at strategy at 3 levels: Corporate level Brand level Marketing level Then, I wrote up 5 reasons that many strategies fail. Today, I want to expand on that by sharing with you a few ideas for making certain that your strategies are […]

I was on ‘Call to Action’ with Giles Edwards…

Get the newsletter free! 3. How To: Be a great podcast guest! Big Ideas: I explain how I developed my pricing philosophy, using gin! Strategy before tactics! We never really even touch the full range of experiences involving helping bust out a famous wine brand or my time on Broadway or in sports business. “Call to […]

Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics. Inflation is a challenge in a lot of places. Think about […]