strategy Archives - Page 31 of 45 - Wakeman Consulting Group

Are There Brand Impacts to Cost Leadership?

February 8, 2023
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Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]

February 7, 2023
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I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

January 31, 2023
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On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

January 23, 2023
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In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

strategy

Are There Brand Impacts to Cost Leadership?

Question: “Why Do People Still Give Away Free Tickets?”

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

2023: Are Discounts Still For Dummies?

The 3 Ps of Pricing

Foundations of Successful Brand Strategy

2023: My areas of thinking and focus…

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