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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

7 Common Strategy Mistakes

Hi- In the before times, I did a workshop with businesses called “The Whiteboard Workshop” and we’d lay out their strategy with action items attached that would carry them forward with an emphasis placed on what they’d achieve in 90-180 days.  I did one recently and the impact it had on the organization in the […]
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Are There Brand Impacts to Cost Leadership?

Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]
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2023: Are Discounts Still For Dummies?

         In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!”           At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]
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The 3 Ps of Pricing

As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]
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