strategy Archives - Page 27 of 55 - Wakeman Consulting Group

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]

5 Keys to Successful Strategy Formulation

Sign up for the weekly newsletter! Hey! A few weeks back, I wrote about looking at strategy at 3 levels: Corporate level Brand level Marketing level Then, I wrote up 5 reasons that many strategies fail. Today, I want to expand on that by sharing with you a few ideas for making certain that your strategies are […]

I was on ‘Call to Action’ with Giles Edwards…

Get the newsletter free! 3. How To: Be a great podcast guest! Big Ideas: I explain how I developed my pricing philosophy, using gin! Strategy before tactics! We never really even touch the full range of experiences involving helping bust out a famous wine brand or my time on Broadway or in sports business. “Call to […]

Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics. Inflation is a challenge in a lot of places. Think about […]

Let’s Revisit Discounting!

Get this weekly email, FREE. Never miss an issue! I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well. Then, someone sent me a copy of the Redskins’ Father’s Day 45% off Opening Day ticket sale. So that brought me back […]

IndyCar Does Nice Work Positioning Their Brand for the Future!

This is from ‘Talking Tickets’ my weekly ticket newsletter focused on strategy, marketing, branding, and selling the live entertainment experience. Get it delivered free each Friday. 2. The Road to Recovery: IndyCar vs. F1 teaches us about positioning: Big Ideas: Positioning is the essence of strategy. You choose what you are for or what you are […]

Lessons From Target’s Inventory Glut

Get my Sunday note, ‘The Business of Value’ delivered free by signing up here. Never miss a new idea. Hi- I’ve been reading a lot about Target having to reduce prices or discount items to clear their inventory backlog as consumer behaviors change during whatever phase of the pandemic we are in. This is also an issue […]