sportsbiz Archives - Page 3 of 14 - Wakeman Consulting Group

BONUS: Single Ticket Buyer Assessment/Selling in Uncertain Times Webinar Series

Hey! I’m back today with a couple of things for you. First, check out my blog post on strategy for uncertain times. Dave Wakeman’s Business of Value Why Strategy Matters More in Uncertain Times Hi! I’ve been thinking about strategy during uncertain times. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to […]

The BIG Ticket: Activity v. Direction! Premium Week!

Hi! PREMIUM WEEK! I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think. It is hard to find a good article about strategy in selling. I suggest […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: Cultural Experiences Treat Depression

Hi! We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point. This is a cool study to read. Even better, what can you do with this in your marketing? We should all know that emotion aids marketing effectiveness. Think about ways to talk about the […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 3, 2025
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Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

January 27, 2025
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Hi! I’m thinking about trying a little experiment this week. I’m going to share THE ONE BIG TICKETING STORY of the day with you. A link. Some bullets. A question. A Call to Action. Something of the sort. Get in and get out. I’ll still offer up some good stuff in long form, but I’m […]

sportsbiz

BONUS: Single Ticket Buyer Assessment/Selling in Uncertain Times Webinar Series

The BIG Ticket: Activity v. Direction! Premium Week!

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

The BIG Ticket: Cultural Experiences Treat Depression

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

The BIG Ticket Story: Opening Super Bowl Ticket Prices

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