sportsbiz Archives - Page 2 of 14 - Wakeman Consulting Group

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Consumer Sentiment Webinar: TODAY!

Hi! I’m hosting a FREE webinar today at 1 PM Eastern about customer sentiment in 2025. I’m going to spend about 15-20 minutes sharing some ideas. Then, we are going to throw open the doors to your questions, live or before the broadcast. To preview, here we go. Consumer Confidence is Dropping Fast: Consumer confidence is […]

The BIG Ticket: StubHub’s S-1 Filing

Hi! Below is the longest thing I’ve written in a while. I went through 3 or 4 drafts of it. I will probably come back to this story from different angles because it lets me teach so many ideas from my consulting and teaching that I want you to know. Before I give you my […]

The BIG Ticket: Nike’s DTC Lawsuit and “Sunk Costs”

Hi! “Premium Week” seems to have been a hit with you. So I will spend some time today and tomorrow, mapping out a few other ideas. One that has been floated to me is the idea of a technology week. I’ll leave this one up to you. Loading… Today, I want to take a look […]

The BIG Ticket: Curate Your Ticket Offering

Hi! Today is Wednesday. The midway point of “Premium Week”. Have you been able to find a new idea yet? Please just hit reply and let me know. Today we are going to talk about the product mix. At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]