marketing Archives - Page 21 of 34 - Wakeman Consulting Group

36.4% of people say: they don’t know their market…

January 22, 2023
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Hi! I’m still on our start-of-the-year pricing focus. Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ Many of you took a few moments to share your thoughts on pricing with me last week: Thank you! If you haven’t already, give me 60 seconds to tell […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 15, 2023
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Hey! First off, I’m heading to Seattle from 23-26 January. So if you are in the Seattle area or in Seattle that week, let me know. On Wednesday afternoon and Thursday morning I will be at INTIX with the team from Cover Genius. The rest of the time, I’ll be around town catching up with […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 10, 2023
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I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

January 6, 2023
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I’m looking for a little feedback here, but I have the idea of putting together a one-day pricing workshop to help folks set better prices. Here’s the outline: I. Introduction II. Understanding the Value of Professional Services III. Setting Prices for Professional Services IV. Communicating Your Prices V. Negotiating Prices with Clients VI. Conclusion What […]

January 4, 2023
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A common question I get about #pricing is: “How can I raise my prices or get the price I think I deserve?” I’ll share three ways that have worked for me over the years: * Contextual pricing: put the price for a good or service in context around another alternative. Think about the way that Panera Bread positioned their […]

marketing

36.4% of people say: they don’t know their market…

Foundations of Successful Brand Strategy

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

2023: My areas of thinking and focus…

How Important Is Pricing In Your Business? Job?

Setting Better Prices for Professional Service Providers…Workshop Idea Outline

3 Ways to Raise Your Price

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