marketing Archives - Page 2 of 83 - Wakeman Consulting Group

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 21, 2025
wakemanconsulting
No Comments

Hi! I’ve written about antitrust law here a few times. I studied a little about business law at the University of Alabama. What I learned stuck with me because the law, its enforcement, and the constraints of the market are essential to setting winning strategies. When I saw the news about the new FTC chair affirming […]

February 20, 2025
wakemanconsulting
No Comments

Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
wakemanconsulting
No Comments

Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

January 30, 2025
wakemanconsulting
No Comments

Hey! What do you think of the daily edition? Hit reply and let me know. Penny the Bulldog and I are still managing a big construction project. Frédéric Longatte says that 2025 is an inflection point in ticketing: Frederic points to 5 points: I’ve been hammering the fan first POV for longer than I want […]

January 5, 2025
wakemanconsulting
No Comments

Hey! Happy New Year! I’ll get back to my regular schedule of posts next week. But this week, I wanted to take a moment to reintroduce myself to you, share some of the ideas I’m looking at for 2025, and ask you what you want to learn. Let’s do it! A Little About Me: I’m […]

December 15, 2024
wakemanconsulting
No Comments

Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

marketing

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

The BIG Ticket: FTC To Enforce Lina Khan’s Merger Guidelines

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket Story: 2025 is a Year of Change?!

Happy New Year! A reintroduction, a question, a focus.

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

…