marketing Archives - Page 2 of 34 - Wakeman Consulting Group

UFL: Is Spring Football a Viable Spring Business?

The UFL’s second championship game ended with the DC Defenders winning their first spring football title. Attendance was down from 27,369 in 2024 to 14,559 in 2025. TV ratings also fell 39% to 983,000 viewers on ABC. This was the story of Year 2 of the UFL: It leads me to the question: Can the UFL become a growing […]

Numbers To Know: ‘The Real Attendance’

Hi! I’m deep in the DW lab, hard at work. I’ve been taking more time to write these longer pieces because I’ve found that they’ve a wider readership. Even if folks like the short hits. I’ll try to mix it up a little bit more. Today, I’m going to talk about a number I call […]

The BIG Ticket: An $80K Webinar?! Can We Use That?

Hi! A new podcast is up. Simon shared a case study about making $81,000 on one webinar. I brought back my friend, Simon Severino! This falls into the strategy camp. But the idea can work for you in sports, opera, or theatre. How? Here are 6 ideas: With a little time, you can come up […]

The BIG Ticket: Ligue 1 in a “Financial Crisis”

Ligue 1 has hit a “financial crisis”. The league’s deal with broadcast partner DAZN collapsed, leaving the league scrambling to find a new broadcast deal for the second time in five years. Ligue 1 is a top 5 European league, generating $2.53 B in revenue in 2023-24. Mostly from broadcast rights and player transfer fees. […]

The BIG Ticket: Beyonce Feeds #PaysToWait?

Hi! #PaysToWait is a real phenomenon. You can look at this recent story about Beyonce’s ticket sales and fans talking about paying crazy pre-sale prices for nosebleeds. Yield management matters. But so does your brand. There is a balance that needs to be struck between maximizing revenue and preserving your brand. Beyonce’s tour is just another in […]

The BIG Ticket: Hard Times for Nightclubs

Hi! You may not know about my start in nightclubs. For 3 years, I was involved in nightclubs around the country. I did almost every job you could imagine. I say that this is where I learned how to really be a marketer. I’ve told the story at conferences about how nightclubs taught me pricing: […]

The BIG Ticket: “The Price of Admission” on CBS/ The 15/75/15 Rule

Hi! If you haven’t had a chance to watch the CBS report from the weekend, here you go: I won’t go into too much of this. Most of you have a feel for this stuff. I’ll highlight a few things that this brought to mind for me, though: First, I’ve been watching the ongoing back and forth […]