marketing Archives - Page 3 of 34 - Wakeman Consulting Group

The BIG Ticket: “The Price of Admission” on CBS/ The 15/75/15 Rule

Hi! If you haven’t had a chance to watch the CBS report from the weekend, here you go: I won’t go into too much of this. Most of you have a feel for this stuff. I’ll highlight a few things that this brought to mind for me, though: First, I’ve been watching the ongoing back and forth […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]

The BIG Ticket: StubHub’s S-1 Filing

Hi! Below is the longest thing I’ve written in a while. I went through 3 or 4 drafts of it. I will probably come back to this story from different angles because it lets me teach so many ideas from my consulting and teaching that I want you to know. Before I give you my […]

The BIG Ticket: Premium Prospecting!

Hi! Day 4 of my “Premium Week”. Don’t forget the FREE webinar on understanding buyers in uncertain times. April 1st, 2025 at 1 PM Eastern! Today, we are going to touch on prospecting. I don’t have a link to an article I wrote a few years back for the ALSD, but I covered things like […]

The BIG Ticket: Curate Your Ticket Offering

Hi! Today is Wednesday. The midway point of “Premium Week”. Have you been able to find a new idea yet? Please just hit reply and let me know. Today we are going to talk about the product mix. At the end of last season, the Mets made news by following the trend of “choose your adventure” ticketing […]

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]

The BIG Ticket: Activity v. Direction! Premium Week!

Hi! PREMIUM WEEK! I’ll give you the lay of the land… Monday: Defining Success! Tuesday: Know Your Buyer.Wednesday: Choices. Thursday: Reaching Your Targets.Friday: Product Mix Let me know what you think of this idea. You hit reply, you get me. Tell me what you think. It is hard to find a good article about strategy in selling. I suggest […]