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marketing

Is there a “right” amount to budget?

How much should you budget for marketing? This is one of the most loaded questions in the executive suite.  Should it be? No.  The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department.  The linked article above talks about a few important […]
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What’s the Difference Between Product Orientation and Customer Orientation?

Hi! I often look for examples of the difference between Product Orientation and Customer Orientation.  This morning, I got a note from Kevin Hillstrom about Orvis v. Nordstrom and their approach to merchandising.  Kevin points out that if Orvis misses, it might take several years to return from a misfire because they are building products their customers […]
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Private Equity Eats the Ticket Business!

Hi! Happy Holidays!  Don’t miss “First Wednesdays with Dave” on January 3rd when we discuss getting 2024 off to a solid start.  I’m sure we will hit on some strategy, branding, and marketing ideas. Plus, a Q&A. To the Tickets! Tim Chambers looks at the business of tickets and the PE model: I love this kind of […]
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Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world.  Current South Korean law makes resale illegal at public venues, transportation hubs, and […]
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