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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing strategy

MLB’s Attendance is at a 37 Year Low!?

2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse.  Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
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4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]
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Marketing Isn’t That Tough

Most of your marketing should be common sense at this point… But there seems to be a persistent attempt by “gurus” and “ninjas” to try and persuade you that maybe their is a secret sauce to what your marketing should be. Here’s the deal… Marketing is pretty simple at a strategic level. It is a […]
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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