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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

business

Are You Underpricing? Plus, Meet Me in NYC for a Day!

Hi!  A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning. In it, Dave said, “…to automatically charge twice what your competitors are charging.” Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students.  But what got my attention was […]
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Is Traditional Market Research Dead?

Hey!  An interesting article today in The Wall Street Journal (gift link) talks about how large businesses use crowdfunding to gauge demand before they launch a product.  That brought the question to mind: is traditional market research dead?  I just got through teaching a class on brand strategy to the Executive MBA students at the Kelley School […]
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ESPN’s Changing Strategic Power

James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing.  TV is less than 50% of viewing hours now.  As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]
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Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it.  The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position.  Who are you?  What are you against?  Why you?  Bob shares that you can’t be very everyone, you have to be for a specific […]
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