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Are You Underpricing? Plus, Meet Me in NYC for a Day!


A friend of ‘The Business of Fun’ podcast, Dave Harland, had an interesting post on LinkedIn this morning.

In it, Dave said, “…to automatically charge twice what your competitors are charging.”

Dave’s posts all contain humor as a tool teach…see yesterday’s post about lessons I learned teaching my MBA students. 

But what got my attention was how many myths and bad ideas about pricing stick with freelancers and SMEs like toxic sludge. 

I want to bust some of the myths that are holding you back from setting the prices that they deserve. 

That’s why I’m hosting a FREE webinar called ‘Stop Underpricing: Myth Busting Shitty Pricing Practices That Cost You Money’ on Wednesday 20 September at 12:30 PM Eastern Time. 

In this session, I’ll teach you things like:

  • Tangible and intangible value and how to think about these ideas in a way that lets you charge more money. 
  • Why you shouldn’t be thinking about what your competitors are charging. They are probably pulling the price out of their ass anyway. 
  • Bundling and unbundling to maintain price integrity. 
  • Plus MORE! MORE! MORE! 

Also, I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’. 

I’m limiting this to 15 people or less. 

The fee is $495 and I will buy the first round at happy hour when we are done. 

In the session, I’ll share things with you like:

  • Why you need to know the real buyer.
  • Why you should be speaking about outcomes and how this will drive up your fees and your sales. 
  • Why even if you aren’t in marketing, you are in marketing and how you can use that to your advantage. 
  • How to use my good friend, Google, to uncover secondary market research to help you find new opportunities. 
  • Plus…MORE! MORE! MORE! 

Do you want to join me? 

Reply here and I’ll get you set up. 

Again, small group so that you can get individual attention! 

Don’t miss it. 

Do you know someone that sets shitty prices? Pass this note along and tell them to sign up for the FREE webinar.