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Are You Making One of These Pricing Mistakes?

September 20, 2023
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Hi! Pricing seems to cause folks more panic than anything else they talk to me about: The list goes on… Does this ring true for you? At 1230 Eastern, today, Wednesday 20 September, I’m going to host a FREE webinar on pricing strategies called “Myth Busting: Shitty Pricing Strategies That Are Costing You Money.” In today’s […]

September 19, 2023
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Hi! Pricing! I’m doing a FREE webinar on Wednesday 20, September at 12:30 PM. It is for SMEs, freelancers, and solo consultants focused on busting pricing myths. Join me! This morning, I’ve got a few links to some stuff that I’ve been reading about a little lately. To the Tickets! Tickets for Good offers free […]

September 15, 2023
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Ken Davenport posted an interesting carousel on his Instagram feed recently that just caught my eye. Why? Ken asked his audience, “What Would Make You Buy In Advance?” Great question. Do you remember my rules of market research? I’d be curious about Ken’s hypothesis for his question. In my research, people wait for any number of […]

September 15, 2023
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Did you know that the big break that launched ABBA to superstardom was winning Eurovision in 1974 with the song, “Waterloo”? I bring up the year 1974 because the band’s business has been going strong for over 50 years and the latest effort of brand management for the band, ABBA Voyage, sells about 99% of its tickets each […]

September 15, 2023
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Let me ask you a question about pricing this morning: What is the biggest fear you have when quoting a price for your product or service? Is it one of these bangers like: The price is too high!___ only charges ___!Everyone else charges by the hour! Maybe, just maybe, it is something even worse.What could be worse?When […]

September 14, 2023
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Do you price poorly? It is okay…most people do. So I put together a FREE webinar called “Stop Underpricing: Myth Busting Shitty Pricing Strategies That Cost Solo Consultants/Freelancers/SMEs Money!” on Wednesday, September 20th at 1230 PM Eastern. In the webinar, I’m going to countdown the 7 top myths or bad strategies that are costing you […]

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

branding

Are You Making One of These Pricing Mistakes?

Market Research Will Help You Find Opportunities, Set Better Prices, and Grow Your Profits.

Would You Buy Early?! Then Why Should Your Ticket Buyers?

What Can We Learn From the Success of ‘ABBA Voyage’?

What Stops You From Charging the Right Price?

7 Pricing Myths That Rob Consultants and Freelancers of Profits!

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

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