branding Archives - Page 4 of 25 - Wakeman Consulting Group

Scott Galloway is the Branding Expert America Deserves.

Hi! I’m going to send you two emails today. I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”. Mark says that in America we get the “experts” we deserve. I believe that is true. At some point, I wrote about why […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
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Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

February 3, 2025
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Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

January 5, 2025
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Hey! Happy New Year! I’ll get back to my regular schedule of posts next week. But this week, I wanted to take a moment to reintroduce myself to you, share some of the ideas I’m looking at for 2025, and ask you what you want to learn. Let’s do it! A Little About Me: I’m […]

branding

Scott Galloway is the Branding Expert America Deserves.

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

Happy New Year! A reintroduction, a question, a focus.

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