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dave@davewakeman.com
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branding

Ticketmaster, Taylor Swift, and Tickets.

The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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🥤Brand Building Pays Off Over Time

Pepsi’s quarterly report highlights the power of branding.  The Big Idea: Brand building is a long-term investment.  Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off.  What Do You Need to Know: Les Binet and Peter […]
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🛒Low Prices! That’s a Promise: Aldi

In the UK: Aldi’s sticking with low prices. The Big Idea: Brand Equity adds up slowly, but can get destroyed in a minute. That’s why Aldi’s plan to stick with their low prices during the cost of living crisis in the UK matters.  Why This Matters: Most brands make a brand promise to their customers that they […]
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🤝Collaboration Done Right: Gregg’s and Primark!

Co-branding done right: works!  The Big Idea: Primark and Gregg’s collaboration is co-branding done right.  This campaign highlights the benefits of co-branding: Positive press Reaching new markets Adding brand equity to both brands Why This Works: When two brands collaborate: Both brands bring their audiences to the collaboration. Both brands only bring their positive brand associations.  Both […]
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