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Dave's Blog

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world.  Current South Korean law makes resale illegal at public venues, transportation hubs, and […]
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“Drop and Give Me 20…”

David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”.  He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation.  In my language, “Why you?”  Consider this your value proposition, the reasons […]
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Messi and MLS Have Some Pricing Lessons!

Hey!  Teams are already selling the new season of MLS Soccer on the backs of Lionel Messi.  At what cost is the question? NY Red Bulls are offering a two game package with the caveat that you don’t get the opening game if it is against Messi.  The Columbus Crew are offering tickets against Inter Miami […]
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2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]
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