Dave's Blog

6 Steps to Kick Start Your Strategy In Any Market…

August 20, 2022
wakemanconsulting
No Comments

Putting together a session of “The Whiteboard Workshop” for a non-profit recently, I tried to distill my notes down so that I could help an organization that had been struggling with strategy setting for years so that they could gather around a clear set of strategic decisions. My notes for the session highlighted my belief […]

August 12, 2022
wakemanconsulting
No Comments

Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

August 11, 2022
wakemanconsulting
No Comments

I was chatting with my friend, Angela. She runs a marketing firm for live entertainment in Sydney and we were discussing ideas around branding, market segmentation, and sales. That got me to thinking about the workshop I led on marketing and sales for sports teams with a league in Australia and New Zealand a few […]

August 10, 2022
wakemanconsulting
No Comments

I originally published this on LinkedIn back in 2014. But I’ve been going through my blogs and articles, trying to come up with some sort of organization system for a project I’m working on. I thought this one still provided some value. So I’m reposting it today. This weekend I had friends in town and […]

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

My Philosophy on Strategy…

I have been clearing out my bookmarks and saved articles from Twitter the last few days to help put some stuff in my ticket newsletter, to find ideas for new products or services, and for inspiration. I’ve been working from the bottom up, don’t know why, but I came across this piece from Tom Roach titled […]

Set a pricing philosophy for your organization…

3. How To: Set a pricing philosophy for your organization: Big Ideas: Mark Davis draws a line on pricing. You still need research. His words are music to the secondary market’s ears. Mark Davis gave a quick interview to LVSportsBiz.com recently where he talked about pricing and why the Raiders will never dynamically price their tickets. […]

6 Steps to Kick Start Your Strategy In Any Market…

Talking Tickets 12 August 2022: LIV Golf! Michael Stipe! The Lionesses! And, More!

10 Ideas If You Need to Update Your Marketing Now…

Make 3 Points and Shut the Front Door…

Value and Differentiation

My Philosophy on Strategy…

Set a pricing philosophy for your organization…

…