I’m going to give you an exercise today.
This is one I shared with a friend who is a start-up advisor.
He was struggling to decide on the area of start-up management he wanted to work on.
I use this exercise regularly in my workshops and intensives.
It goes like this:
Think of a table.
The top of the table is the core value you deliver for your clients.
For me, it is creating and capturing profitable opportunities.
A sturdy table is supported by four legs.
For me:
- Strategy
- Branding/Marketing
- Pricing
- Change & Innovation
Let’s try it with you.
First, what does success look like for your customers?
Are they getting more media coverage?
Do they speed up their deal flow?
Are they making better decisions?
Think tangible and intangible benefits here.
Using me again, profits matter.
But I never lose sight of what underlines the profits.
- Easier access to funding.
- Strong stock prices.
- Higher valuations.
- Less stress.
On and on.
Second, what skills do you use to support this work?
I shared mine.
You might use:
- Listening skills
- Facilitation skills
- Project Management skills
- Expertise in the law
- A proprietary tool
You aren’t limited here.
Focus on the things you do that make a real impact.
What do we come up with?
My value: Helping partners create and capture profitable new business opportunities.
What helps me deliver these results:
- Strategy expertise
- Branding & Marketing expertise
- Pricing Knowledge
- Change & Innovation skills
Want a visual of how this might look if you draw it?
Try this out.
Let me know what you come up with.
Or, if you are struggling, hit reply.
DW