I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities.
So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern.
In this webinar, I’ll share some of the following things:
- Why you need a working definition of what a brand is.
- The difference between brand, branding, and brand management.
- Why do professional service firms still need to think about brand codes.
- How tactics help you deliver on your brand stategy.
- The 3 key questions that good brand managers need to ask and answer to be effective at brand management.
- Perception: knowing it, managing it, and using it to your advantage.
The webinar is free. Give it a look and sign up!