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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Brand Management for Ticket Sellers…

On Thursday, June 1 at 1 PM Eastern, I’m going to partner with AudienceView to deliver a FREE webinar called “The Basics of Brand Management for Ticket Sellers”.

I’ve been working up an outline of ideas to include in the webinar.

Here’s a taste of what you will learn:

I. Definition of a Brand

  • Why brands matter
  • Famous quotes
  • My definition
  • The difference between brand, branding, and brand management
  • Creating your own definition

II. Brand Management’s 3 key questions

  • Who is the target?
  • What is our position?
  • Which brand codes are we using?

III. Targeting

  • Begins with research
  • Primary vs. secondary
  • Active vs. reactive
  • Backward market research
  • Demographic vs. behavioral

IV. Positioning

  • Its about you
  • It is about the alternatives
  • Best are a little bit about both of you
  • Good positions looks at the 3Cs

V. Brand codes

  • What are they?
  • Why they matter?
  • How do you know what to use?
  • Examples of brand codes in the wild

VI. Tactical execution

  • The 4 Ps
  • Why they matter
  • Why you should run from any knucklehead that tells you they don’t matter

VII. The most important brand management lesson: consistency

  • Long and short
  • Power of time
  • Fresh, but not new

Sign up and join the free webinar!

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