tickets Archives - Page 10 of 19 - Wakeman Consulting Group

Talking Tickets 14 August 2020: SportsBiz! Oli Shawyer! AudienceView! And, More!

To get the latest issue of ‘Talking Tickets’ delivered free each Friday, sign up here! Hey everyone! How was the first week of Substack as the home of the newsletter? Did it work better? Let me know! So many great podcasts guests that I’ve had a chance to chat with the last two weeks: I […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

Brett Goldberg Joins the Podcast to Talk About the Secondary Market…

Tech/Tools/Profile: Brett Goldberg talks with us about TickPick: Big Ideas: Behaviors are changing due to the pandemic. Speculative selling doesn’t have to be a bad thing, but there are a lot of examples where it is. Getting all of the press. All-in pricing levels the market from a customer POV. Good conversation with Brett Goldberg this […]

Talking Tickets 7 August 2020: Melbourne! Revenue! Football! And, More!

Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

Amanda Lester Teaches Us About Market Research

3. How-To: Amanda Lester drops lots of market research knowledge: Big Ideas: Everyone can and should be doing some form of market research. To make it easier for people to buy, you need to de-risk the purchase for them. Develop a hypothesis for your organization. Great podcast guest for y’all this week, Amanda Lester. As she […]

Lowering No-Show Rates is About Marketing Strategy

3. How-To: Get folks to come to shows again with no-shows hitting up to 40% at some gigs: Big Ideas: No shows is something we’ve been talking about. Flexibility and being in the business of “no” is something Maureen Andersen has been talking about even before the pandemic. The no-shows make this even more important to think […]

Sydney’s Desire to Build a Theatre District Teaches Us Marketing Strategy 101

1. The Big Story: Sydney plans to create a theatre district like Broadway or the West End: Big Ideas: Strategy before tactics. Sydney said, not me. A theatre district in Sydney is part of a revitalization and recovery idea that is slowly emerging. Like I need another excuse to go back to Sydney. Let’s get the obligatory […]