strategy Archives - Page 8 of 44 - Wakeman Consulting Group

The BIG Ticket: Picture a Ham Sandwich!

Hi! My buddy, Jake, posted this a few days ago. I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.” Now, I know the term for it: Quaila. I’m sure that will come up in my upcoming lectures to […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

The BIG Ticket: Michael Sheen Funds a Theatre Company

Hi! National Theatre Wales had its budget cut and ceased to exist in December. Forwarded this email? Subscribe here for more The BIG Ticket: Michael Sheen Funds a Theatre Company Thursday, March 6, 2025 DAVE WAKEMANMAR 6 READ IN APP Hi! National Theatre Wales had its budget cut and ceased to exist in December. Thanks […]

February 24, 2025
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Hi! Fighting a cold today. So I am getting here later than normal. Last week, I had a few things I was looking into because people sent me notes. Then, one floating around the ‘Talking Tickets Slack Channel’ made it onto Twitter. This built off of Friday’s note about antitrust enforcement. And, some questions folks […]

February 24, 2025
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Hi! I’ve been working on codifying my thinking and my methods a bit more. A piece I had bookmarked for a few weeks was this one from Cory Doctorow called “The Memex Method”. I like Cory’s idea for several reasons: I’d be curious about how you collect and share your ideas. Hit reply and let me […]

February 21, 2025
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Hi! I’ve written about antitrust law here a few times. I studied a little about business law at the University of Alabama. What I learned stuck with me because the law, its enforcement, and the constraints of the market are essential to setting winning strategies. When I saw the news about the new FTC chair affirming […]

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

strategy

The BIG Ticket: Picture a Ham Sandwich!

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

The BIG Ticket: Michael Sheen Funds a Theatre Company

The BIG Ticket: Rumors Say: StubHub Could Buy Vivid Seats?

The Memex Method…How Do You Share?

The BIG Ticket: FTC To Enforce Lina Khan’s Merger Guidelines

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

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