🍀 Four Fundamentals of Revenue
The Idea: 4 Fundamentals of Revenue Generation: Let me hit on each one of these quickly. Today’s Quote: “Price is what you pay. Value is what you get.” — Warren Buffett
Ticketmaster, Taylor Swift, and Tickets.
The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]
Turbulence = Opportunity
The Idea: Turbulence I wrote about VUCA a while back and mentioned that VUCA is a constant companion to any business. The term originated from the US military and referred to the environment during the Cold War. For our purposes, turbulence can be defined as an economic environment where there is disruption, mixed economic signals, and […]
Dave’s 7 Principles of Effective Pricing
I’m working on a new program to teach pricing called “Stop Pissing Away Your Pricing Power”… Pricing Power matters because it enables you to: Maximize profitability Maintain brand equity (you have to build some first, obviously) Create short cuts for your customers so that they make quicker buying decisions This morning, I wanted to prime […]
Dave’s Foundations of Strategy and Growth
Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
The Lost Art of Strategy
Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]
🎟️ Subscriptions Ain’t What They Used To Be!
Good morning to you! I’m still collecting responses to my NPS survey. It is 4 questions this year and takes about 45-60 seconds. Let me know what you think. (BTW, I read through some of the responses: thank you. I’m going to start adding a few graphics to make it easier to get the content starting […]