pricing Archives - Page 10 of 15 - Wakeman Consulting Group

Is the Theatre Too Woke or Too Expensive?

This is from ‘Talking Tickets’ my free weekly newsletter on marketing and selling the live event experience. Sign up today! The Road to Recovery: Are shows too expensive or too woke? Big Ideas: Art is meant to teach us how to deal with complicated topics. Inflation is a challenge in a lot of places. Think about […]

Let’s Revisit Discounting!

Get this weekly email, FREE. Never miss an issue! I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well. Then, someone sent me a copy of the Redskins’ Father’s Day 45% off Opening Day ticket sale. So that brought me back […]

Talking Tickets 14 August 2020: SportsBiz! Oli Shawyer! AudienceView! And, More!

To get the latest issue of ‘Talking Tickets’ delivered free each Friday, sign up here! Hey everyone! How was the first week of Substack as the home of the newsletter? Did it work better? Let me know! So many great podcasts guests that I’ve had a chance to chat with the last two weeks: I […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

The Road to Recovery: John Wall Street looks at dynamic pricing on the primary market: Big Ideas: Just because “everyone” is doing it doesn’t make it right. There are positives and negatives to dynamic pricing. The way that tickets are priced likely needs changing. Since I just looked at the Coyotes’ ticket prices above, I won’t […]

7 Things I’m Looking Forward To At TPC 2022 Day 1

I’m heading to the UK for the Ticketing Professionals Conference next week and I’m always excited to get a chance to catch up with the folks that put on the conference, my friends from around the industry, and learn a lot of new things. This year, the crew at TPC have done an even better […]

7 Pricing Basics That Get Missed All Too Often

Hey! It seems like I haven’t written anything about pricing for a few weeks and I’m pounding out a few pieces this morning to prepare for some upcoming travel. So you are going to get a series of pricing pieces over the next couple of weeks…enjoy! I’ll start the series with 7 pricing basics that […]