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Tim Burton’s Batman Movie Revolutionized Movie Marketing!

Hi There! What did you think about the new format? Let me know…send me a reply. Share Above Average Intelligence: Dave Wakeman’s Newsletter Let’s do some strategy work today using the 3/2/1 format: 3 ideas 2 actions 1 quote Here we go. 3 Ideas: Tim Burton’s Batman movie revolutionized the idea of movie marketing: If […]

February 5, 2022
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What’s up, everyone?! Welcome to February. For me, January 2022 was a bit of a bust between the Covid, the cold, and the snow. February can only be on the way up. BTW, I’m planning a pod-ference for April which is an idea that Hannah Grannemann shared with me that I’m stealing to create the […]

February 3, 2022
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Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

February 3, 2022
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Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]

January 24, 2022
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Hi- I wrote this a while back and never sent it out, but as I was looking at it…I realized it probably has a lot of utility right now. Here are ten reasons your marketing might not be working: Lately, I have been having a lot of conversations with my prospects and clients about how […]

January 16, 2022
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

January 3, 2022
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

marketing

Tim Burton’s Batman Movie Revolutionized Movie Marketing!

Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

Talking Tickets 7 August 2020: The City of Melbourne! The Future of Ticket Sales! #SportsBiz! And, More!

3 Brand Management Lessons From the Launch of the Washington Commanders!

10 Reasons Your Marketing Might Not Be Working…

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

5 Common Reasons Strategies Fail…

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