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marketing

B2B Marketing:🔥?

Good morning!  I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at.  Healthcare marketers […]
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ROI isn’t the Best Marketing Measure!

It isn’t want you make, but what you keep!  Focusing on ROI is the sign of a bad marketer.  Why it matters: Executives focusing on marketing’s ROI are showing a lack of knowledge about marketing’s value.  Executives didn’t get here alone. Too many marketers gave up their strategic position to focus on tactics.  A focus on ROI […]
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Notes from a Strategy Workshop

Hi- I’ve been doing some thinking on the format of the Sunday email for a few weeks now that builds around how I deliver strategy for folks.  Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ There will be a mix of the normal note […]
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Make 3 Points and Shut the Front Door…

I originally published this on LinkedIn back in 2014. But I’ve been going through my blogs and articles, trying to come up with some sort of organization system for a project I’m working on. I thought this one still provided some value. So I’m reposting it today. This weekend I had friends in town and […]
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Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?”   In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation.  Rosser Reeves taught […]
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