business Archives - Page 14 of 16 - Wakeman Consulting Group

Dave’s Foundations of Strategy and Growth

October 27, 2022
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Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]

October 26, 2022
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Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]

October 23, 2022
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Do me a solid: take my 4-question NPS survey! (30 seconds or so!) The Big Idea: Pitfalls of Strategy. Two common ones: Trying to do too much. Not making a decision. In almost every strategy workshop I do, I see some variation of these two points. The business either wants to be everything to everyone. Or, they […]

October 17, 2022
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The Big Idea: Business begins with the customer. Market Orientation is the foundation of proper marketing. Market Orientation means putting yourself in the customer’s shoes. You do that with research: Qualitative Quantitative Start small by talking to a few people individually. Maybe host a few focus groups and get a conversation going. Then you can do some […]

October 16, 2022
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Do me a solid: take my 4-question NPS survey! (30 seconds or so!) Fundamental Question: Why Do Some Succeed While Others Fail? The Big Idea: You should think of strategy through that one question. It will help you uncover the secrets of successful businesses. You will also see why causes businesses to fail. Why It Matters: You want […]

October 13, 2022
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Hi- Happy Birthday to the newsletter: We turn 3 today! Or, we celebrate 3 years of coming to your inbox on Fridays. Thanks for reading, sharing, and commenting. I’m doing my annual bit of market research: my NPS survey: 4 questions that will help me build a better newsletter, podcast, and other value for you. It […]

September 18, 2022
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John Lewis sends out a conflicting message about its brand. The Big Idea: To build a brand, it isn’t branding or sales. It is both. John Lewis has a new “brand promise”: “For all of life’s moments” Promoting the promise, the company talks about finding where their marketing spend gets the best ROI. These two ideas […]

business

Dave’s Foundations of Strategy and Growth

The Lost Art of Strategy

🍐2 Most Common Pitfalls to Strategies…

🗣️Begin with Your Customer!

⁉️ The Core Question of Strategy ⁉️

🎂 11 is the Magic Number 4 Vivid Seats! Talking Tickets 7 October 2022!

📈Profits: Not Long or Short! Try Both!📈

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