branding Archives - Page 12 of 25 - Wakeman Consulting Group

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]

Bud Light: Sales & Ad Focused Recovery. Will It Work?

Much has been made of Bud Light’s slip from number one to number two in beer sales in the United States. The dominant argument is that Bud Light is the victim of a “boycott” for becoming too woke. While the data seems to point that the opposite argument could be at play and that a lack of […]

AirBnB Focuses on Their Brand: Cash Follows!

AirBnB credits an emphasis on “top of funnel” marketing with their best quarter ever. I agree. You build a brand by establishing top-of-mind awareness with your customers. That starts by hitting people in the emotional areas… In this example, the focus on PR is key because things like the Barbie Dreamhouse emphasize long-standing mental connections that […]

Some Notes From My Brand Management Class…

Hey! If you like the notes…share this with someone that might enjoy it as well. I’m teaching a brand management class to some executive MBA students this year… So, this weekend, I’ve been working up some lecture notes, some resources, and some ideas to work into my teaching. I figured I would share some of […]

Get Broadways Shows on Tour More Quickly?

Ken Davenport offers up the idea that Broadway shows should get tours of their shows out more quickly. He has an interesting take that national tours are big brand-building exercises for Broadway and individual shows. Thanks for reading Talking Tickets!! Subscribe for free to receive new posts and support my work. Subscribed I’m here for […]

The DOJ v. Live Nation, “Listening Only”, and more…a Friday Link dump.

A few things I’ve been looking at… A second Friday email with me cleaning out my inbox and reading list a little bit. In case you missed the first one about Broadway… Before we get there, a few things from me: Don’t miss out on the FREE price webinar on August 15th at 1 PM Eastern. I’ll record […]

Kraft Heinz Proves “Price Integrity” is a W!

A 180-point growth in profits in one quarter isn’t an accident. Pricing integrity is something I talk a lot about with my brand management students and clients. You develop price integrity over the long term. It is like I tell folks about brand equity: “You build brand equity by spoonfuls, but you tear it down in […]