Dave's Blog

The Future of Skateboard Competitions

September 1, 2021
wakemanconsulting
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This is a guest post from the folks at Shraplin Skating. There used to be a great skate park at the Seattle Center near my office in Seattle and one of my neighbors in Seattle is still a big builder of skateparks and advocate of skate culture. Skateboarding was thought of as a fad for […]

August 31, 2021
wakemanconsulting
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Big Ideas: Change is constant. After the pandemic will be no different. Get clear on what success looks like. Most people and businesses aren’t. There won’t be a return to “normal”. What comes next will be different. Love this piece from Lyn Gardner because she nails so much about what I’ve been thinking about over […]

August 26, 2021
wakemanconsulting
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When it comes to marketing, it’s the relationship that counts. And just like in any relationship, your marketing strategy won’t thrive if you know nothing about your customers. Don’t be surprised if your campaign centered around family life doesn’t improve sales, especially if your clientele is primarily from Gen Z. This just goes to show that personalization […]

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

The West End Will Re-Open, Just a Bit Later Than Hoped For!

The West End’s re-opening is being pushed back to July 19th: Big Ideas: You need to communicate through these next stages of the pandemic no matter where you are. Time to insight is shorter and that means you should be learning constantly. Your customers’ behaviors and your audience makeup are probably changing right now. So […]

Most Brand Extensions Fail, but SITix has a Path Forward!

SI Tix has a new business model and is looking to disrupt the resale market: Big Ideas: Most brand extensions fail because there isn’t enough value from the new business for the brand to carry any way. SITix.com could find themselves in a position where there are paths for them to buck this trend. The […]

Budweiser is Giving Away 100,000 Tickets and Beers!

The Nats and Budweiser offer you a deal to come out to the “old ballgame”: Big Ideas: Price is about value. Value is about three things: creating value, communicating value, and retaining value. When you have a great offer, don’t be afraid to pound on it. Let me begin here by saying I went to […]

The Future of Skateboard Competitions

Recovery In Live Events Will Require Agility and Flexibility

The Different Types of Customer Data You Need to Improve Your Marketing Strategies

Pricing Is Always On My Mind!

The West End Will Re-Open, Just a Bit Later Than Hoped For!

Most Brand Extensions Fail, but SITix has a Path Forward!

Budweiser is Giving Away 100,000 Tickets and Beers!

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