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Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

February 5, 2022
wakemanconsulting
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What’s up, everyone?! Welcome to February. For me, January 2022 was a bit of a bust between the Covid, the cold, and the snow. February can only be on the way up. BTW, I’m planning a pod-ference for April which is an idea that Hannah Grannemann shared with me that I’m stealing to create the […]

February 3, 2022
wakemanconsulting
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Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

February 3, 2022
wakemanconsulting
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Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]

January 31, 2022
wakemanconsulting
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Hi- Still, a bit run down from the “mild” covid. So here’s a little something I put together on NFTs to hold y’all over. Dave Big Ideas: Value is defined by the customer, not you. Is it speculation or is it something else? This is a bet. How’d everyone make out in the Bitcoin crash […]

January 24, 2022
wakemanconsulting
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Hi- I wrote this a while back and never sent it out, but as I was looking at it…I realized it probably has a lot of utility right now. Here are ten reasons your marketing might not be working: Lately, I have been having a lot of conversations with my prospects and clients about how […]

January 17, 2022
wakemanconsulting
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Hi- I’ve been knocked out a little bit with the Covid so last week I was missing in action… The “mild” cases, you are still sick. You may not be in risk of going to the hospital, but everyone I know has suffered some crap from having the “mild” cases. So continue to be careful […]

January 16, 2022
wakemanconsulting
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

Talking Tickets 7 August 2020: The City of Melbourne! The Future of Ticket Sales! #SportsBiz! And, More!

3 Brand Management Lessons From the Launch of the Washington Commanders!

What Will NFTs Become?

10 Reasons Your Marketing Might Not Be Working…

Hello from the Hotel Covid!

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

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