Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Dave's Blog

🤝Collaboration Done Right: Gregg’s and Primark!

Co-branding done right: works!  The Big Idea: Primark and Gregg’s collaboration is co-branding done right.  This campaign highlights the benefits of co-branding: Positive press Reaching new markets Adding brand equity to both brands Why This Works: When two brands collaborate: Both brands bring their audiences to the collaboration. Both brands only bring their positive brand associations.  Both […]
Read More

🗺️ Frameworks: Tools, Not Ties!

A framework used well allows you to think. The Big Idea: Frameworks are shortcuts. They shouldn’t be restrictive. They should be freeing. Frameworks can be your greatest gift or your worst enemy.  A friend of mine mentioned how she hates frameworks because people use them in a way that makes all strategies seem the same.  Fair […]
Read More

📉Target & Walmart: Discount Early! Discount Often!

Discounts are for dummies! What to know: Target and Walmart plan to discount early and often this holiday season. The decision is because of “inflation” and “cost-consciousness”.  In the last quarter, Target admitted that its discounting strategy to clear inventory wasn’t having the desired impact on sales. Customers weren’t rushing to buy just because merchandise was cheaper.  […]
Read More

🔍Effective Strategy Requires: FOCUS!

Meta wants FOCUS! The Big Idea: Strategy requires focus.  With a potential economic downturn, companies are being forced to make new strategic decisions.  Meta’s stock has declined over 60% in 2022. Meta also posted its first ever revenue drop in Q2 of 2022. What does this mean: Declining share price and a revenue drop mean that Meta […]
Read More

✨ Great Branding: Isn’t Subtle

Don’t hope people get the message: Make sure of it! The Big Idea: Branding should make an impression: 👋 🛎️ 😲 Know what this brand is? You probably don’t because I wouldn’t have without Peter Weinberg’s comments on the ad.  What You Need to Know: Branding works through awareness and repetition.  You can’t measure the ROI of […]
Read More

💸Small Business Has Marketing Power, Too!

Small businesses can market like pros too! Key Idea: Good marketing works in any market.  Don’t listen to the “ninjas”:  good marketing is good marketing, no matter what size your business is.  Big businesses can use their size to build their brand. Small businesses can use their agility to take those big businesses on.  What Matters: The basics […]
Read More